翁如音 助理教授
職稱: 助理教授
現職: 助理教授
電話: 03-2118800 # 5853
學歷: 國立台灣大學 國際企業學系 博士 (行銷組)
專長領域: 社群行銷、人機互動、社群資料探勘、商業智慧、顧客參與
個人網頁: https://pure.lib.cgu.edu.tw/zh/persons/ju-yin-weng
經歷:元智大學管理學院兼任講師、元智大學大數據中心研究員、Marks & Spencer Singapore行銷專員
期刊論文:
- Tseng, F. M., Weng, J. Y., & Wang, C. M. (2023). How the Supplier Relationship, Market Position, and Proximity Impact Supplier Involvement and New Product Performance: Co-developing new products with close suppliers who are market leaders results in better NPD performance. Research-Technology Management, 66(1), 53-65. (SSCI, IF:2.855)
- Tseng, F. M., Weng, J. Y., Liu, F. W., & Hsieh, M. H. (2022). How to design contests and motivate participants to engage in crowd innovation contests. The International Journal of Management Education, 20(3), 100722. (SSCI, IF:4.564) Corresponding author
- Chen, C. P., Weng, J. Y., Yang, C. S., & Tseng, F. M. (2018). Employing a data mining approach for identification of mobile opinion leaders and their content usage patterns in large telecommunications datasets. Technological Forecasting and Social Change, 130, 88-98. (SSCI, IF:10.884)