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W. Kevin Chiang Ph.D.

Professor Wei-Yu Kevin Chiang, Ph.D.

JobTitle: Professor

CurrentJob: Professor

E-mail: wchiang@cgu.edu.tw

Phone: +886-3-2118800 # 5402

Education: Ph.D., Business Administration, University of Illinois at Urbana-Champaign, USA

Expertise: Marketing–Operations Interface, Behavioral Economics, Supply Chain Management, Dynamic Pricing, Service Operations Management

Website: https://wchiang.net/

Biography

Professor Kevin Chiang builds AI-driven decision architectures that help organizations make strategic choices in an era of rapidly shifting consumer preferences with applied AI. His work sits at the intersection of marketing and operations, focusing on how firms design products, set prices, and structure channels under uncertainty and competition.

He currently serves as a Board Distinguished Professor at Chang Gung University, invited to design and teach Taiwan’s first AI-focused EMBA core marketing course. He is also a professor at the City University of Hong Kong, where he served as MBA Director for over a decade, propelling the program into FT and QS global Top 100 rankings.  He collaborated with leading institutions such as UC Berkeley and Imperial College London, developing innovation and entrepreneurship courses in Silicon Valley and working with companies in London on brand management initiatives.  

In addition, he has led over 40 corporate diagnostic projects across Asia, mentoring numerous senior managers and entrepreneurs, and received awards for educational excellence at CityU. He also founded a business forum in Hong Kong that has hosted over 150 corporate leaders, fostering dialogue between academia and industry.

Prof. Chiang has over 25 years of international academic experience. Beyond Asia, he has held faculty positions at renowned universities in Maryland and Illinois in the US, bringing a global perspective to his scholarship. Prior to entering academia, he worked as an IT consultant in Chicago, an experience that shaped his practice-oriented academic approach.  His research has been published in leading international journals, including Management Science, Manufacturing & Service Operations Management, and Journal of Management Information Systems, and he has been recognized by Stanford University as being among the top 2% of scientists worldwide.

Academic Experience

  • Professor, Department of Data Science and Operations, City University of Hong Kong
  • Director of MBA Program, College of Business, City University of Hong Kong
  • Director of MSc Program in Operations and Supply Chain Management, City University of Hong Kong
  • Assistant Professor, Associate Professor, and Professor, Department of Management Sciences, City University of Hong Kong
  • Assistant Professor, Department of Information Systems, University of Maryland, USA
  • Lecturer, Department of Management, Southern Illinois University, USA
  • Lecturer, Department of Business Administration, University of Illinois at Urbana-Champaign, USA