Biography

Prof. Kevin Chiang served as a professor in the College of Business at City University of Hong Kong, where he held the positions of MBA Director and Program Leader for the Master’s Program in Operations and Supply Chain Management, earning the Outstanding Teacher Award. He was previously on the faculty at the University of Maryland and Southern Illinois University in the USA. Before his academic career, he worked as an IT consultant in Chicago. Focusing on the operations-marketing interface, Prof. Chiang's research has been published in leading journals, including Management Science, Manufacturing & Service Operations Management, and the Journal of Management Information Systems. He has also been recognized as one of the World’s Top 2% Scientists by Stanford University.

Academic Experience

• Professor, Department of Data Science and Operations, City University of Hong Kong
• Director of MBA Program, College of Business, City University of Hong Kong
• Director of MSc Program in Operations and Supply Chain Management, City University of Hong Kong
• Assistant Professor, Associate Professor, and Professor, Department of Management Sciences, City University of Hong Kong
• Assistant Professor, Department of Information Systems, University of Maryland, USA
• Lecturer, Department of Management, Southern Illinois University, USA
• Lecturer, Department of Business Administration, University of Illinois at Urbana-Champaign, USA

Journal Articles

• Wang, R.; Wang, Q.; Chiang, W.Y.K. (2024). Optimal promotional mix and pricing when faced with uncertain product value. European Journal of Operational Research, 313(2), 637–651.
• Zhang, J.; Chiang, W.Y.K. (2020). Durable goods pricing with reference price effects. Omega, 91.
• Zhang, J.; Chiang, W.Y.K.; Liang, L. (2014). Strategic pricing with reference effects in a competitive supply chain. Omega, 44, 126–135.
• Kacen, J.J.; Hess, J.D.; Chiang, W.Y.K. (2013). Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores. Global Economics and Management Review, 18(1), 12–21.
• Chiang, W.Y.K. (2012). Supply chain dynamics and channel efficiency in durable product pricing and distribution. Manufacturing and Service Operations Management, 14(2), 327–343.
• Xu, K.; Chiang, W.Y.K.; Liang, L. (2011). Dynamic pricing and channel efficiency in the presence of the cost learning effect. International Transactions in Operational Research, 18(5), 579–604.
• Chiang, W.K.; Feng, Y. (2010). Retailer or e-tailer? Strategic pricing and economic-lot-size decisions in a competitive supply chain with drop-shipping. Journal of the Operational Research Society, 61(11), 1645–1653.
• Chiang, W.Y.K.; Li, Z. (2010). An analytic hierarchy process approach to assessing consumers' distribution channel preference. International Journal of Retail and Distribution Management, 38(2), 78–96.
• Chiang, W.Y.K. (2010). Product availability in competitive and cooperative dual-channel distribution with stock-out based substitution. European Journal of Operational Research, 200(1), 111–126.
• Feng, Y.; Guo, Z.; Chiang, W.Y. (2008). Optimal digital content distribution strategy in the presence of the consumer-to-consumer channel. Journal of Management Information Systems, 25(4), 241–270.
• Chiang, W.K.; Feng, Y. (2007). The value of information sharing in the presence of supply uncertainty and demand volatility. International Journal of Production Research, 45(6), 1429–1447.
• Chiang, W.Y.K.; Zhang, D.; Zhou, L. (2006). Predicting and explaining patronage behavior toward web and traditional stores using neural networks. Decision Support Systems, 41(2), 514–531.
• Chiang, W.Y.K.; Monahan, G.E. (2005). Managing inventories in a two-echelon dual-channel supply chain. European Journal of Operational Research, 162(2), 325–341.
• Chiang, W.Y.K.; Chhajed, D.; Hess, J.D. (2003). Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design. Management Science, 49(1), 1–20.